Titanic Belfast, the museum dedicated to the ill-fated liner and city’s maritime heritage, is the world’s leading tourist attraction for 2016. The honor was announced 2 December by World Travel Awards, a travel tourism and hospitality industry marketing effort.

The Northern Ireland attraction is located on the site of the former Harland & Wolff shipyard, in the city’s Titanic Quarter, where the RMS Titanic and other ships were built. Titanic Belfast has attracted more than three million visitors since opening in 2012, the centennial of the disaster.

“The Titanic story captures hearts and minds throughout the world and at Titanic Belfast, this is no exception,” Tim Husbands, Titanic Belfast’s chief executive, said in a release. “Our interpretation of the story and ability to engage with visitors on many different levels has been fundamental in winning this award.”

I spent several hours at Titanic Belfast in July. It is a well-designed blend of traditional museum elements and modern, interactive features and amenities. I highly recommend a visit to the attraction, and to the city.

This is the first time any attraction on the island of Ireland has won in the 23-year history of the World Travel Awards, dubbed the Tourism Oscars. The Guinness Storehouse in Dublin was among eight global finalists.

The view from inside Titanic Belfast looking across the dry dock area where the ship was launched in 1912.

Looking back across the dry dock to the museum, which is designed to evoke the Titanic.