Online Irish “super site” forged in media merger

IrishCentral.com and WorldIrish.com have merged into what the business backers are calling a “super site worldwide for the Irish.”

The combined entity, to be called IrishCentral.com, will have over 2 million unique visitors monthly making it by far the biggest Irish diaspora website, according to a statement. It will have offices in New York and Dublin.

IrishCentral founder Niall O’Dowd noted that the Irish Post in Britain also recently bought in to Irish America Magazine and Irish Voice newspaper, sister publications of Irish Central.

“Clearly there is enormous potential in this area to create a super site for the 70 million Irish worldwide in U.S., Britain, Australia, Canada, Asia and Ireland,” O’Dowd said in the release.

Riverdance promoter John McColgan launched the World Irish social media site in October 2011 with the aim of signing up 100,000 subscribers at the end of its first year of operation, according to The Irish Times. In January the founder acknowledged he had only half that many subscribers, while Irish Central was topping 700,000 unique visitors per month.

I won’t reveal the Google Analytics of this blog, but suffice to say I wish I had a few of those 0s to the right of the digits. Tough for a small bloggers like me to compete.

Hey Irish Central: need a writer in Florida?